A B2C explainer video is a short, easy-to-understand video that businesses use to explain their products or services to customers. It’s designed to quickly grab attention and answer common questions customers might have.

These videos often focus on the benefits and features of a product or service, using clear language and visuals to make it easy to follow. They can be found on websites, social media, or in marketing emails. The goal is to educate potential customers about what makes the product or service useful or unique, and why they should consider buying it.